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How I Use Pinterest to Grow My Author Brand!


Authors, are you on Pinterest?


In this episode of Authors’ Allies, I discuss the benefits of using Pinterest as a marketing tool for authors. I highlight the demographics of Pinterest users, the platform's potential for driving book sales, and the importance of creating engaging content.


I also cover practical tips for setting up Pinterest boards, optimizing for SEO, and maintaining consistency in posting. And, emphasize the value of building a personal connection with readers through visual content.


Takeaways on Pinterest


  • Pinterest is a valuable platform for authors to reach their target audience.

  • The majority of Pinterest users are women aged 25 to 44, aligning with many authors' readership.

  • Pinterest users are often looking for inspiration and solutions, making them more engaged.

  • Higher-income users on Pinterest are more likely to purchase books.

  • Pins remain searchable indefinitely, providing long-term visibility for content.

  • Authors can use Pinterest to promote their backlist books effectively.

  • Creating visually appealing pins is crucial for engagement on Pinterest.

  • SEO is important on Pinterest; keywords should be included in titles and descriptions.

  • Consistency in pinning helps keep content fresh and discoverable.

  • Engaging with other users on Pinterest can enhance visibility and community.


Links & Resources


Authors’ Allies⁠ RoundTable⁠ can be found on our ⁠website.⁠ https://www.bluedotdigitalmarketing.com/

Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠

Get the free Pinterest Canva templates mentioned in the episode HERE.

Email us: info@authorsallies.com ⁠⁠


Follow us on the⁠⁠ social media platform of your choice for more tips and tricks.


Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/p7aNuDbLd49t1EPz5


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I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you.


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