I've recently been getting a lot of questions about things that authors can do on social media to increase interest and reader engagement...

You've taken the time to create some great content. Now what? Are you just going to publish the social media post or video and move on?...

Being on social media as an author can help you sell more books.

Authors of books have to juggle a lot of tasks when it comes to promoting their books. One of the most important tasks is creating social...

This blog was originally published Aug 28, 2020 and updated January 2023. There is an ever-increasing number of social networking sites,...

You’re an entrepreneur. This means you wear all the hats: Salesperson Marketing & Social Media Director Customer Service Manager...

15 years ago, making even a simple marketing video was a somewhat complicated endeavor. Then, two things happened that changed...

This month, we are looking at Instagram as a part of your marketing strategy. Who’s on it? Should you use it? And, if so, what are some...

This month, our theme is Facebook marketing. Last month we discussed an overall social media strategy so now, over the next few months we...

Social media is more than just posting. It’s about being strategic in what you share, where you share and how you share it. Today I want...

Have you used Canva yet? If not, it’s time to jump in.

Repurposing content is a great way to be strategic in your posting.

Want to learn everything you can about digital marketing? LinkedIn Learning can help. They have all sorts of digital marketing and social me

Successfully marketing a small business using Pinterest is a technique that many look at as a "new" thing in business.

A strong online community is not just about numbers. It's also about how people engage with your business or brand and the ways they do...

Most social media marketers aim for eyeballs, but its engagement that will drive high page rankings and more followers, for increased...

One of the most effective ways to network on LinkedIn is to join groups. However, there are best practices that you want to consider to...

Getting noticed on LinkedIn may seem intimidating. After all, there are over 500 million users, with half considered active. However,...

LinkedIn is an excellent location to use for content marketing. Content marketing is an essential part of doing business today, whether...

LinkedIn is a global network made for business professionals and recruiters. Its mission is to connect business professionals so that...