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Amazon Secrets Every Indie Author Needs to Know


In this episode, I discuss the critical elements of optimizing your book's presence on Amazon. Emphasizing the importance of first impressions through cover design and titles, the necessity of a compelling book description, and the strategic use of keywords and categories to enhance discoverability. Additionally, I highlight the significance of reviews and social proof, as well as tools like A plus content and Author Central to build trust and professionalism. Finally, I'll provide actionable steps for maintaining momentum post-launch and encourages authors to continuously optimize their book pages.


Takeaways


  • Your book has a fraction of a second to make an impression.

  • Use your title and subtitle to signal your tone and genre.

  • Good optimization equals better discoverability and more sales.

  • Keywords are your secret weapon for getting discovered.

  • Choose niche categories where your book has a real shot at ranking.

  • Reviews tell both readers and the Amazon algorithm that your book is worth noticing.

  • A plus content can help your page stand out.

  • Revisit your keywords and categories every three to six months.

  • Start with one small change to see a difference.

  • Amazon can be one of your strongest marketing allies.


Links & Resources



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I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. 



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