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Breaking Down Author Branding: Steps to Align Your Voice and Visuals

Authors' Allies Podcast Episode #7



Welcome to the Authors Allies podcast. Today, I dive into the crucial topic of branding for authors, a vital step on your literary journey. I'll break down the process of brand building, taking you from understanding your goals and purpose as an author to identifying and connecting with your ideal reader. I'll share practical insights on developing your brand voice and creating a cohesive visual identity, including color palettes and fonts. I'll guide you on applying these tools effectively across social media, websites, and marketing materials, enabling you to elevate your author brand and stand confidently alongside top publishers. Plus, I'll tell you how to get your hands on my free 43-page branding workbook to help you along this journey. Join me for valuable tips to help you write and sell your books while maintaining a balanced life. Happy branding!


Key Topics:

  1. Branding for Independent Authors

  2. Understanding Author Goals

  3. Knowing Your Reader

  4. Developing a Brand Voice

  5. Visual Aspects of Branding

  6. Creating Consistency in Branding

  7. Avoiding Overwhelm in Branding


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