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Planning Your Marketing Year
It’s the season for new planners, new goals and maybe even some New Year’s resolutions. How do you like to plan your coming year? I have...
Rebecca Hallbach Paciorek
Jan 2, 20243 min read
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The Last Page
If you're a writer, I assume you are also a reader. Research right? One thing I've been noticing this year is that most authors aren't...
Rebecca Hallbach Paciorek
Dec 28, 20232 min read
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Using Social Media Before Your Book is Published
I've recently been getting a lot of questions about things that authors can do on social media to increase interest and reader engagement...
Rebecca Hallbach Paciorek
Oct 13, 20233 min read
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How an Online Business Manager Can Help Grow Your Coaching or Author Business
As a female entrepreneur, you know that running a business is no easy feat. There are so many things to juggle, from marketing and sales...
Rebecca Hallbach Paciorek
Sep 7, 20233 min read
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Do You Need a Media Kit?
Congratulations on completing your book and/or deciding to become a speaker. That's both exciting and terrifying, right? Now that you...
Rebecca Hallbach Paciorek
Aug 31, 20233 min read
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Repurposing 101
You've taken the time to create some great content. Now what? Are you just going to publish the social media post or video and move on?...
Rebecca Hallbach Paciorek
Aug 1, 20234 min read
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10 Tips to Sell More Books
Writing a great book isn’t an easy task. Selling those books is even harder. We work with authors every day and have gathered a few tips...
Rebecca Hallbach Paciorek
Jun 25, 20234 min read
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Why Authors Should Get on Podcasts to Grow Their Platform and Reach a Wider Audience
As an author, being a guest on a podcast can be a great marketing tool for boosting your sales.
Rebecca Hallbach Paciorek
May 29, 20233 min read
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As an Author, You Need to Be on Social Media
Being on social media as an author can help you sell more books.
Rebecca Hallbach Paciorek
May 1, 20234 min read
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Social Graphics for Authors
Authors of books have to juggle a lot of tasks when it comes to promoting their books. One of the most important tasks is creating social...
Rebecca Hallbach Paciorek
Apr 1, 20232 min read
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Authors Need An Email List
WHY Authors Need To Build an Email List As an author, having an email list of readers is essential for your success. An email list allows...
Rebecca Hallbach Paciorek
Feb 26, 20234 min read
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3 Strategies for Getting New Readers
Getting new readers is one of the main goals of authors wishing to grow their businesses. It's what we at Authors Allies by Blue Dot are...
Rebecca Hallbach Paciorek
Feb 1, 20233 min read
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Where to Focus Your Attention: Top 5 Social Media Sites
This blog was originally published Aug 28, 2020 and updated January 2023. There is an ever-increasing number of social networking sites,...
Rebecca Hallbach Paciorek
Jan 10, 20234 min read
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Do I Need a Website?
I see many virtual workers putting off starting their businesses because they don’t have a website. I think this is a mistake. Why put...
Rebecca Hallbach Paciorek
Oct 1, 20224 min read
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Using Freelancers & Virtual Assistants to Help You Achieve Greatness In Your Business
You’re an entrepreneur. This means you wear all the hats: Salesperson Marketing & Social Media Director Customer Service Manager...
Rebecca Hallbach Paciorek
Aug 25, 20222 min read
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All About That List
Many people today think that just doing social media posting is enough. It isn’t. Not only is everyone in your target market not necessarily
Rebecca Hallbach Paciorek
Jul 28, 20222 min read
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10 Powerful Video Marketing Tips to Grow Your Business
15 years ago, making even a simple marketing video was a somewhat complicated endeavor. Then, two things happened that changed...
Rebecca Hallbach Paciorek
Jun 30, 20229 min read
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Using LinkedIn for Business
If you’ve been following my blog for a while, you know that last year I did a series on LinkedIn. This month, we are revisiting those...
Rebecca Hallbach Paciorek
May 31, 20222 min read
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Getting Started on Instagram
This month, we are looking at Instagram as a part of your marketing strategy. Who’s on it? Should you use it? And, if so, what are some...
Rebecca Hallbach Paciorek
Apr 24, 20224 min read
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Some Things You May Not Have Considered Regarding Facebook
This month, our theme is Facebook marketing. Last month we discussed an overall social media strategy so now, over the next few months we...
Rebecca Hallbach Paciorek
Mar 29, 20224 min read
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