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How Promo Stacking Can Make Your Book a Bestseller!


In this episode, we’re pulling back the curtain on one of the most powerful, underutilized marketing strategies for authors: promo stacking.


Recorded live at a writing retreat, Rebecca shares how authors can combine strategic promotions to boost visibility, increase sales, and—most importantly—own their audience instead of relying on rented platforms like Amazon or social media.


Whether you're launching a new book or reigniting interest in your backlist, this session is packed with actionable gems that will help you take control of your marketing and create sustainable momentum.


🔑 Key Takeaways:


  • What promo stacking really is—and why it works like marketing rocket fuel.

  • How to choose a focus date and build a marketing timeline around it.

  • Why freebies and lead magnets (especially in your back matter!) are essential to grow your email list.

  • Smart ways to combine social media, email, ads, and partnerships for maximum impact.

  • How to make Amazon’s algorithm work for you—even if you're not spending a ton.

  • Ideas for bonus content and direct offers to keep readers coming back to you.

  • The value of collaboration with other authors, podcasts, and reader networks.


RESOURCES:



✨ Want to go deeper?


Check out the free worksheets, promo calendar, and planning templates mentioned in the episode. Promo Stacking worksheet/slides shown:https://mailchi.mp/9a2c9fc00d05/pocast10steps


Thank you so much to Author Arden Coutts for allowing me to share the retreat video with all of you. If you want to join Arden's amazing group of writers and retreats, check out their website and follow them all over. https://www.wanderingcreativelife.com/ You can see their YouTube channel here:    / @wanderingcreativelife   


Other Links & Resources


  • Authors’ Allies⁠ RoundTable⁠ can be found on our ⁠website.⁠

  • Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠

  • Email us: info@authorsallies.com

  • ⁠⁠Follow us on the⁠⁠ social media platform of your choice for more tips and tricks.


Would you like to be a guest on a coming episode? If so, please fill out this form and we will be in touch if we feel you are a good fit.


Please LIKE, SUBSCRIBE, and SHARE.

I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you.



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